SAGE catalog overhaul

Project Overview

One of my proudest accomplishments at SAGE was a restructure of the flawed (and expensive) catalog process. I researched the needs that were and weren’t being met with these annual documents, built consensus on the changes we planned to implement, fixed a sour inter-departmental relationship that was complicating my fellow MarComm Managers’ jobs, and provided a better product that met the same need in less time and with less fuss. Along the way, my changes saved the company more than $300k.

Work Highlights

More comprehensive

It’s counterintuitive, but we were able to save money by adding listings (due to automation, saving countless manhours), which also provided added utility.

Streamlined spring followup

Rather than doing two full catalogs/year, I mapped out a matching spring update strategy, folded to drastically save mailing costs.

Structured procedure

The catalog process involved many people and moving pieces, so I carefully managed and communicated the procedure.

Catalog interior

Just before I arrived, the catalog interior had been redesigned, so we wanted to keep its greatest strength: automatic pagination.