Kelley (Tyner) McAllister’s résumé
Who am I?
I’m a content marketing leader and a marketing communication expert. My experience runs the gamut:
DIGITAL: I’ve managed a digital corporate presence, written for the web, vetted vendors, and managed social.
PRINT: I spent almost 20 years in a print-based environment.
WRITING: My writing skills are exceptional; I emphasize authenticity, accuracy, and accessibility.
PROJECT MANAGEMENT: I’ve PM’ed everything, from simple collateral to massive cross-departmental projects.
PERSONNEL MANAGEMENT: I’ve hired/trained/managed full-time and freelance employees, both on- and off-site. I challenge and develop my teams and work well with senior management.
OFFICE ACUMEN: I build/manage budgets, negotiate contracts, and have been successful in a variety of roles: off-site and in-house, high-travel and low/no travel, customer-facing and back-office.
PRESENTATIONS: I’m an excellent presenter: from colleagues to customers, one-on-one to large audiences.
What are my particular strengths?
- I’m solutions-driven and an odd mix of the creative and the practical. I like almost nothing more than being given a complicated communications problem along with the autonomy to break it apart and forge a solution.
- I’m an inadvertent change agent. I cope well with change and am often the person charged with identifying best practices, bettering cross-departmental relationships, or restructuring processes and procedures.
- My instinctual relationship-building has served me well as a manager, as a salesperson, as a negotiator, and as a project manager. I collaborate effectively with colleagues at all levels, and relate well to customers. I like people.
- I am high-energy, dedicated, and skilled at both viewing the big picture and applying attention to detail.
Any relevant extracurriculars?
I’m an improviser and a storyteller and trust me, this is a killer combination. A true storyteller can find the narrative thread in anything (a must for coherent communications) and an improviser is almost guaranteed to be the best team player and leader that you’ve ever hired. We are truth tellers, capable of acknowledging tough realities productively.
Where did I go to school?
Rice University, graduated 1996 with a double major in English and Religious Studies.
Where have I worked?
Kelley, Ink founder and owner
While job-hunting after the demise of my previous company, I kept my eyes open for freelance opportunities and suddenly found myself launching my own business, a one-woman communications agency I call Kelley, Ink.
Clients to date include Capsci Health, UFCW Local 555, Gypsie Raleigh (check out her debut novel here: http://www.amazon.com/Soolie-Beetch-Dying-Gypsie-Raleigh-ebook/dp/B019GGC628), Mercer Publishing, Olson Insurance, DES Advisors, Soma Collaborations, and a variety of individuals with needs ranging from brand ideation to marketing materials, from personal workplace narratives to story coaching.
Health Republic Insurance Co. (of Oregon) (Lake Oswego, OR)
Marketing Communications Manager
I was hired into this brand-new health insurance start-up to manage all communications needs, starting with creating our company voice and social media presence. I vetted web firms and worked with our chosen partner to conceptualize and project manage our new—and highly complicated—site from the ground up, including writing for the web. (Done in 11 weeks, on budget.) We then added on a separate small business website for which I did the same (6 weeks, also on budget). Each of these sites included a complicated quoting engine, both of which—along with the websites—were considered best-in-class. I wrote and PM’ed all of our collateral, both sales- and member-facing, and wrote and PM’ed—and voiced—an animated video series and TV commercial. I created, innovated, improved, and collaborated my way into being considered “one of our best, most respected, and most effective employees.” Along with the rest of my colleagues, I left this job when Health Republic wound down operations due to a lack of federal funding.
XanEdu Publishing Inc. (Portland, OR)
Account Executive
I beat out numerous industry competitors for the Oregon/Washington/British Columbia sales territory for this start-up, selling copyright compliance, digital initiatives, and printer partnerships to higher education and beyond. A change in board leadership lead to drastic downsizing in the sales force mere months after joining the company.
Sage Publications (Portland, OR)
Senior Marketing Communications Manager (MCM)
I was hired as a Senior MCM and was promoted to manage the MarComm group (three employees + freelancers), where I increased our group’s performance metrics (from the 60s to the 90s) and saved the company hundreds of thousands of dollars by restructuring our annual catalog mailings.
Freelance MCM and Editor
When I decided to re-enter the work force, I worked independently for my former company, in conjunction with a former colleague, and for SAGE Publications—where I would eventually be hired full-time in January of 2012.
Thomson Higher Education
(Belmont, CA / Champaign, IL / Philadelphia, PA / San Francisco, CA)
(Prior to 2001, Thomson was known as Harcourt College Publishers/Saunders College Publishing)
Senior Marketing Communications Manager (MCM)
I wrote/PM’ed hundreds of annual promotional pieces (hard-copy and digital) and became our procedural lead.
Senior Marketing Manager / Marketing Manager
I was responsible for the marketing/sales performance of disciplines totaling ~$20 million. I also conceptualized and managed a first-of-its-kind “genie” for identifying best-fit books based on instructor teaching styles.
Acquisitions Editor
I oversaw my lists’ P&L (~$4 M/~$11 M), signed authors, managed text revisions, and directed our team.
Publisher’s Sales Representative
I sold texts and provided customer service and local support for higher ed customers in a $1.4 million territory
W.W. Norton & Co., Inc. (Houston, TX)
College Traveler
I sold texts and provided customer service and local support for higher ed customers in an $800,000 territory.
© 2020, Kelley McAllister. Made with love by Kyle Bacon.