Health Republic Insurance Website(s)

Site + quoting engines

I was responsible for conceptualizing and managing a complete from-scratch rebuild of our corporate website (11 weeks!, on budget) and later for the small business micro-site (6 weeks, also on budget). I vetted web firms and worked in close conjunction with our chosen partner to determine the structure and content needs. I wrote all the copy for the micro-site and wrote or edited the majority of the content for the corporate site as well. Our entire shopping experience—including two superb quoting engines—was considered best-in-class.

Work Highlights

Plan Finder

Most companies make getting a price difficult. We chose transparency and built a quoting engine that showed you all prices, ranked by which benefits mattered most to you.

Small business site

See the business quoting engine (“easy estimate”), and “how it works” menu with snapshot examples, reasons to offer insurance, popular plan combos, and more.

Animated videos

I vetted animators and worked with my chosen partner to write, voice, and PM a video for each of our 2014 plan types. The animator used our official plan visuals for a friendly, accessible feel.

HRIC’s story

We were truly a different type of insurance company, and as such, our story mattered. This section gave that overview.